It is said that a critic is a
person who makes profit from other peoples’ mistakes. You are thus, bound to
face critics who will try to make profit by discouraging you, critiquing your
brand and trying to get it down. You will, as a result, feel depressed that you
can’t do much or a good work. You then start seeing no reason as to why you
should do more work for that project, and the need to put any more energy in it
seems worthless. What do you do in such times? How do you manage that brand reputation and build it further?
Here are a few steps that you
should follow:
Fine tune your resume – and put it online: Make sure that your
resume doesn’t contain anything which can backfire or any point stated in a
negative manner. Instead of saying, “He is my mother’s husband”, you can also
say, “He is my dad”, since the latter seems better to read. Thus, make sure
that you have stated the points in right form. Thus, once you have a good
resume, put it online. People who will read it will know of you and your
company’s achievements and accomplishments as well as your strengths. Your
digital footprint should be as good as it can be.
Hire an ORM Agency: You need to hire a PR agency who will build a
reputation because foremost, you need to build a reputation in order to manage
it. The ORM will take care of your entire schedule, and will plan out when to
go where, when to send out a press release to the papers and the internet in
order to create a buzz, and will teach you how to market yourself and your
company well in front of others.
A few things which you need in
order to create a buzz and make your name and presence felt all over.
A Website: A good website is essential. Depending on the nature of
your business and work, it can either be aggressive or soft in appearance. You
should constantly update it since a dead website is fancied by no one.
SEO: Search Engine Optimization is the key these days. Make sure,
the content on your website is SEO optimized, which means that it has specific
keywords on account of which your website can become top rated result when
searched for on Google. Make sure your articles contain those keywords which
should display your result on the top in case people search for something
related on Google.
Social Networks: Be present on them, and make separate account for
business and for family/friends. LinkedIn is very good in terms of professional
life, so make sure you have a profile with your qualifications and
accomplishments put up there.
Further, hiring a brand reputation management agency will help you in building a good brand reputation for your
company since they will regularly create a buzz and create a brand equity which
will become your image in front of the public in time to come.
