Online Reputation Management: Improving Your Social Media Identity

Getting a good online reputation is like getting good credit ratings. Your ability to make loans, enter ventures or transact business can be affected by how good your credit standing can be. This goes the same with your online reputation. Your credibility with existing or potential customers, partners and supporters would simply go down the drain whenever they land on a page or a site with negative entries about you, your product or services or your brand – whether these entries are true or not.

Among the online channels available to people in this very “connected” world, social media holds the most punch in affecting one’s online reputation. A negative comment, photo or link can go viral before you can even boot up your laptop, and the damage to your online reputation can be extensive enough that it can, and will, affect where it matters most – your revenues.

We have featured several ways here on how a person or a company can protect their social media identity through online reputation management. All these are geared towards improving the online presence of your profession or business. Through online reputation management, you can monitor what others say about you or your company on discussion groups, pages, and profiles. Knowing these entries can make you aware of false or negative entries – all damaging to your online reputation – and give you ample time to react and take action in the proper manner.

Online reputation management to improve your social media identity can also promote positive content or entries about your products, services or brand. This will build trust and confidence from your clients, as well as new and potential customers, which will eventually lead to higher conversion rates, increased customer retention – and increase income.